Charlotte Andrist is a seasoned public relations professional with over 40 years of experience crafting strategic campaigns across agency and corporate settings. For the past 17 years, her firm, Nickel Communications, has specialized in serving K-12 education and edtech clients. Charlotte’s background spans industries—from consumer products to nonprofits—but her passion lies in helping schools and education companies tell powerful stories. She holds a bachelor’s degree in communications and business administration from the University of Minnesota and lives in Charleston, South Carolina. Charlotte brings a sharp strategic lens and deep industry insight to every client partnership.