Joyce is a lifelong EdTechKnowLedgist who started off as a special ed educator in NYC, and then taught graduate level EdTech courses at Long Island University. Since then, Joyce has been in the business of educational technology and has held key leadership roles in sales leadership, professional development, and marketing with organizations like Apple Computer, Scientific Learning, and SchoolMessenger. She has been a longtime member and past Co-chair of the SIIA EDU Board, and still coordinates their Innovation Showcase which is part of the CODiES. She also has extensive experience working with startup EdTech ventures. In 2017, Joyce and her husband (aka @tomwhitby, co-founder of #edchat) launched their consulting business working with emerging and growing EdTech companies, seeking growth in revenue and market share Innovations4Education.com.