Sarah Paiji Yoo is CEO and Co-Founder of Blueland, which is reimagining cleaning products to eliminate single-use plastic packaging. Sarah is a serial retail entrepreneur passionate about sustainability and innovation. Prior to Blueland, she was a Partner at LAUNCH, a leading startup studio, and launched and operated several consumer brands including M.Gemi, Rockets of Awesome and Follain. She was previously co-founder and CEO of Snapette, the largest mobile platform for local fashion shopping, which was sold to leading e-commerce platform Pricegrabber in 2013. Sarah most recently was featured on Shark Tank’s 11th season and has contributed to The Wall Street Journal, TechCrunch, Forbes, Time, InStyle and Glamour. She attended Harvard College and Harvard Business School and currently lives in New York City with her sons Noah and Colin, and husband Ken.